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我们深度研策品牌,在完成品牌初始建设及价值升级的同时,深入研策植入文化属性和内容,并通过“艺术plus”概念实现品牌表达,完成品牌服务从前期策略制定,到完整匹配品牌概念的视觉设计、建筑设计、文化开发、营销事件及传播系统完整统一的启动和表达。

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Team

crosslab品牌研策中心由中国单元(成都、广州)及法国巴黎艺术设计协会组成,我们拥有来自于不同专业背景的专业策展人、 品牌策略专家、建筑设计师、视觉设计师、程序员、艺术家、作家….我们协同共战,不受认知的局限,打破壁垒的束缚,共同思考,打造品牌。

crosslab Brand Research Center is composed of Chengdu Unit, China and Art Design Association of Paris, France. We have a team coming from a different professional background, which include exhibition planners, brand strategists, architects, visual designers, programmers, artists and writers. We collaborate working hand in hand, not restricted to one way of recognition;  we try to break the shackle s of barriers, and direct our thinking at the common goal for the creation of brand.

金硕/JESSE

品牌策略总监/Director of Brand Strategy
艺术总监/Art Director
跨界策展人/Planner of Crossover Exhibition

多年专业的当代艺术机构运营及品牌策略实践经验,至今从事艺术与商业结合的品牌策划实践与研究工作,专注并善于解决品牌文化方案,关注于当代艺术、跨界交流、实验演出、儿童教育、流行文化等多种艺术形式,07-15年致力于专业公共美术馆品牌建议和公共传播工作,不断致力于搭建城市文化艺术平台,开展城市文化挖掘,促进文化艺术与城市公众的交流,构建艺术与其它行业共生发展的工作研究及多重语境的交流合作。积极推动文创产业研究,担任诸多优质品牌艺术顾问及合作。

Many years of professional experience in operating modern art institutions with empirical expertise in brand strategy making and planning; still engaged in brand planning and research that links art to business; committed to providing solutions to problems related to brand cultures; concerned about modern art, crossover communication, experimental performance, children’s education, popular culture and sundry other forms of art; from 2007-2015, engaged in brand consulting services for professional public art galleries and publicity work; unremittingly worked to set up more city culture and art platforms; involved in exploring city cultures and promoting communications between culture, art and citizens; advocated workshops for research on symbiotic development of art and other industries and polymorphic communications and cooperation; actively pushed forward cultural and creative industries; worked as art consultant for many fine brands.

沈若凡/Shen Ruofan

建筑设计总监(巴黎办公室)/Director of Architecture Design (Paris office)

毕业于巴黎专业建筑学院(Ecole Spéciale d’Architecture),拥有法国建筑师执照。出师于贝聿铭及其合伙人建筑事务所(PEI PARTNERSHIP ARCHITECTS),2009 年已合伙人的身份加入BRUNO FLECHET 事务所,主持设计了巴黎欧洲犹太文化中心 。
重点项目包括科威特奥林匹克公园,巴黎艺术交流中心,中国国家大剧院改造,尼斯CAP3000 商场改造,马赛LESDOCKS 商场改造,波尔多RICHELIEU 酒庄改扩建,巴黎GOBERT 公馆翻新等,2015年,加入crosslab品牌研策中心,并主导设计中国境内丰富的文化艺术及生活方式类型的建筑及室内设计,2017年完成中国成都翠玲珑艺术美学餐厅设计。

Graduated from College of Special Architecture of Paris(Ecole Spéciale d’Architecture); holder of license issued by French architects; apprenticed with PEI PARTNERSHIP ARCHITECTS; in 2009, joined BRUNO FLECHET as a partner; led in the designing of the European Jewish Cultural Center in Paris; key projects including the Olympic Park in Kuwait, Paris Art Exchange Center, renovation of China National Grand Theater, renovation of Nice Shopping Arcade, renovation of CAP3000, renovation of LESDOCKS of Marseilles, renovation and expansion of RICHELIEU chateau, Bordeaux, remodeling of GOBERT Mansion in Paris; in 2015, joined in Crosslab Brand Research and Planning Center; led in the designing of many architects of different genres and interior settings that denote rich cultural and art references in China; in 2017, accomplished the designing of Chengdu Cuilinlong Art and Aesthetic Cafeteria.

盛泽惟/William

品牌策略顾问(时尚文化方向)/Brand Strategy Consultant
crosslab巴黎时尚艺术协会主席/Chair of Crosslab Fashion and Art Association of Paris

留法近10年,精通法语,英语;法国著名品牌工作经验;拥有优秀的人际关系能力和沟通技巧,擅长品牌管理及谈判,员工培训与激励。”
曾担任PRINTEMPS HAUSSMANN – 法国巴黎春天奥斯曼旗舰店奢侈品与配件楼层负责任,CHLOÉ Retail Europe – CHLOÉ 欧洲零售总部中国品牌大使,现为crosslab品牌研策中心法国分公司管理。
欧洲时尚领域专业经验善于解读国内、国际时尚市场动向及相关政策,给予品牌在欧洲市场制定的推广策略和目标;完成所需要的国际商务谈判、欧洲区域品牌合作拓展以及协助合作公司完成所需要的招聘、管理、企业内外培训。

10 year study experience in France; well versed in French and English; working experience with famous French brands; with fine people networking and good communication skills; exceled in brand managing and negotiating, staff training and morale construction.

张婷/Emily

品牌策略顾问(产业发展方向)/Brand Strategy Consultant( Industry Development)

美术馆专业艺术背景,专注从事于品牌的开发及研策工作,丰富的艺术类型工作经验对于现代品牌研究与实施积累了完整而优化的方法,善于运用艺术、创意的手段处理和解决问题,拥有优质而丰富的艺术资源。作为品牌策略顾问,她主要负责品牌的定位,品牌体验的制定和品牌整体升级。 先后帮助不同的国内国际客户完成品牌建立和升级,从业至今;组织完成多个成都、贵州、自贡、广州项目文旅小镇的主题设计方案;成都市“中优”重点城市工程牵头组织者:市中心四条文化街道主题概念设计;参与并组织成都太古里、IFS、万象城等多个商业中心的文化策略定位工作;多个国内商业品牌的全程策略顾问;以及组织参与上百场艺术文化活动事件。

Special art gallery major, engaging in brand development, research and planning; backed with rich working experience in art, capable of offering optimized and complete solutions to modern brand research and applications; addressing problems with artistic and innovative approaches; in possession of rich and fine art resources; in charge of brand positioning, brand experiencing, and brand upgrading; assisted domestic and international clients in brand creating and upgrading; up till now, completed the thematic design of cultural and tourist towns for projects in Chengdu, Guizhou, Zigong and Guangzhou; organizer of key “Central Optimization” projects of the city of Chengdu- designer of 4 culture-themed streets in the central city; participated in and organized the making of cultural strategies and positioning for several business centers including Taikoo Li, IFS, and Wanxiang Plaza; full strategic consultant to many domestic commercial brands; organized hundreds of art and cultural events.

DDESIGN

视觉设计总监/Director of Visual Art
视觉实验艺术家(视觉、声音、动画)/Visual experiment artist( visual, acoustic, animated)

专业包含Programmer、Digital Artist及Graphics Designer等,主要涉及品牌主设和实验艺术,他的职业生涯开始于当代艺术,专注东方与国际文化的视觉形态表达研究,致力于帮助品牌及企业打造独有的视觉形象,作为一个致力于创造具有独特意识形态与表达形式作品的视觉leader,他认为“实验”是创作的主题,视觉的表现对象应包括图像艺术、装置、影像以及声音等多元素的形式。

titles: programmer、digital artist and Graphics Designer; chief brand designer and experiment art designer; career launched from contemporary art, with focus on visual presentation and research of oriental and international cultures; working in helping brands and enterprises with creation of unique visual images; as a leader in the area where special ideologies and visual expressions are meant to be achieved , he thinks “experiment” should be taken as a theme for creation and objects to be presented via visual aid should include graphic art, equipment, image art and sound elements,etc.

张钊瀛 / Zhang Zhaoying

当代艺术家/Contemporary Artist

毕业于四川美术学院后,毕业于布鲁塞尔艺术学院。作为青年艺术家,张钊瀛对于艺术创作的领域丰富而广泛,个人创作涉及绘画、雕塑、装置等各类媒介,并积极的提出艺术创作的多种可能。艺术家持续坚持个人艺术创作,拥有清晰准确的个人创作系统,作品被重要机构、个人收藏和展出,艺术家善于用艺术的思考解决问题,并提出艺术解决方案,并用全新的创作方式与建筑、设计、平面、产品联合工作,提出全新的品牌工作方式。

Graduated from Sichuan Art Institute, and further studied in Brussel Art College; a young artist engaged in an extensive art area from painting, sculpturing to fitting; resourceful and persistent in personal art creation which has a clear and precise mechanism; his works are collected exhibited by influential organizations as well as individuals; he has an artistic mind with solutions to problems; in a completely innovative way, he works dealing with architecture, designs, graphics, and products.

Larue

服装设计、艺术时尚单品

毕业于巴黎ESMOD时装学院,资深男装设计师。其最突出的工作经历是并肩纪梵希前设计师RiccardoTisci,为 品牌打造了无数纪梵希“黄金年代”爆款产品,并且从无到有参与开发了GGivenchy。对独特市场的风格研究、文化分析擅长,同时也练就了与中国客户合作的优秀协作能力,适应国际化,特别是中法文化并存的工作环境。

Cedric

服装设计、艺术时尚单品

毕业于比利时安特卫普皇家学院,擅长让艺术风格很强烈的元素变得生活化、实用化。在2011年秋冬巴黎时装周第一次展出了他的同名男装品牌CEDRIC JACQUEMYN,其男装的精湛剪裁以及对不同面料的深刻认知让他能够轻松驾驭多种版型和多样的设计风格。

Olivier Bontemps

Olivier 思维锐利,有坚持。他的职业生涯开始于电视行业,最初在Gédéon担任创意总监,而后开始经营他自己的TV Communication agency, View。他曾经制作了不少脍炙人口的电视节目,如Culture Pub和LoftStory,后者曾为他赢得了许多奖项。
在品牌形象、美学体验与概念构建方面见解独到。

Astute in thinking, persistent as well; first engaged in film industry , and assumed the role of chief creative director with Gédéon; managed own TV Communication agency, View with numerous popular TV programs, such as Culture Pub和Loft Story, which was the winner of many prizes for him; with unique understanding of brand image ,aesthetic experience and concept construction.