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我们深度研策品牌,在完成品牌初始建设及价值升级的同时,深入研策植入文化属性和内容,并通过“艺术plus”概念实现品牌表达,完成品牌服务从前期策略制定,到完整匹配品牌概念的视觉设计、建筑设计、文化开发、营销事件及传播系统完整统一的启动和表达。

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专注中国

We are headquartered in China and linked to the world.

crosslab品牌研策中心深度研策品牌,在完成品牌初始建设及价值升级的同时,深度植入文化属性,实现品牌表达。 我们完成品牌服务从前期策略制定,到完整匹配品牌概念的视觉设计、建筑设计、文化开发、营销事件及传播系统完整的品牌链条工作。

The expression of brand is achieved through a deep study and research while the initial construction of brand is being fulfilled and the value of it being upgraded with cultural properties implanted. We aim to accomplish comprehensive branding services from making initial strategic plans to working on a complete concept that matches the brand where a series of work including visual design, architectural design, culture development, marketing events and brand dissemination is conducted.

品牌服务工作说明

品牌策略
Brand Strategies

我们认为,优质的品牌具备清晰的品牌策略,并通过对于策略的实现,形成品牌发展的指导意义,给予品牌对内对外一致的精神与倡导。

We believe a fine brand features a clear brand strategy behind it and through the implementation of it, a brand guideline of significance will be therefore   formulated, giving the brand a consistent spirit and exponent in internal and external context.

品牌可视
Brand Visualization

我们相信,未来的商业一定是美学驱动的,艺术将会超越原来的边界,深入到生活中的各个领域,美感也将会成为消费的主导元素,它是情感的表达方式。

It is our belief that development of future business will be driven by aesthetics and art will transcend its boundary by permeating into various aspects of life: aesthetic perception will become a major factor determining consumption behavior for it is a way emotions can be addressed.

视觉设计不是简单的图形语言,它包含着品牌的精神属性、身份特征、美感标准,品牌视觉设计作为品牌的第一传播要素需要清晰而准确的表达品牌的精神内涵和外延美感,也要符合传播需求以及消费者观看心理。

Visual design is not simply an endeavor related to the use of graphic language, rather, it embraces the spiritual properties of brand, its identity, standard of its aesthetic perception. As the first and utmost disseminative factor, visual design needs to be able to explicitly express the intrinsic spirit and denotative aesthetic feel of brand, and it also has to take into consideration the need of communication and the psychological need of the viewer

我们认为每一个商业表达都应该由品牌精神出发,通过由“美学”驱动空间语言来整体诠释,从立体的角度诠释品牌的表现,我们将品牌的表达传递到空间,在设计中充分平衡品牌文化、功能应用、消费场景、艺术美感等要素的组合关系,通过对于空间的设计表达,完整的呈现品牌的含义。

We set out to present every business by exhibiting its brand spirit, such being our belief, every brand is enabled to expose itself in a space where ‘aesthetics’ speaks and dimensional demonstration of brand sets in. The spatial expression of brand and the balance between brand culture, practical functions of brand, consumption scenes, and artistic sensation are given full consideration in our design through which the connotation of brand can be completely presented.

品牌体验
Brand Experience

我们发现,未来的商业一定也是体验驱动的,文化活力将成为商业成功的要点,这样的体验应该是创新型和文化型的,给每一个人带来附加的精神享受,是以人为本,从人出发,强调体验的。

We discover and it is certain that future business will be experience-based with cultural activities being an important successful determinant. The experience should be innovative and culture driven, allowing everyone an additional measure of spiritual joys. With people being revolved around, experiences are to be designed and set great store by.

国际项目引进
Introduction of International Projects

欧洲区域文化项目合作开发及内容提供,致力于推广跨国文化艺术产业,建立多方合作,针对品牌服务关联需求,提供针对于欧洲区域的设计、时尚、推广及其他品牌发展合作、典型文化项目引进、国际合作咨询工作。

We are devoted to promoting cross-border cultural and art industries through cultural projects cooperation and development in regions of Europe and forging cooperation with a variety of partners. To meet the brand-born service needs, we seek opportunities to contribute in designing and fashion sectors in Europe, and in promoting other brands and setting up partnership. Within our business scope, we also engage in introduction of special cultural projects and in international consultation for cooperation.

艺术产品开发
Development of Art Products

我们提供专业的艺术策展计划和艺术服务咨询,与国内外广泛的艺术机构、艺术家、策展人合作,将艺术合作和艺术致力于专项的合作计划,并持续的进行艺术产品开发,艺术衍生品设计,艺术跨界服务,艺术策展服务,持续且专业的艺术家专项合作开发,开展企业艺术合作和品牌产品合作。

We offer a wide range of services that cater for professional art exhibitions and art consultation, and our willingness for cooperation draws to our shore many art institutions, artists, planners for concrete art projects and continuous development of art products, designing of art derivatives, and for crossover art service and art exhibition. In addition, we are committed to engaging enterprises in art cooperation as well as their product branding.

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