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我们深度研策品牌,在完成品牌初始建设及价值升级的同时,深入研策植入文化属性和内容,并通过“艺术plus”概念实现品牌表达,完成品牌服务从前期策略制定,到完整匹配品牌概念的视觉设计、建筑设计、文化开发、营销事件及传播系统完整统一的启动和表达。

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我们专注 品牌研创

We Focus on Branding Research

crosslab深度研策品牌,在完成品牌初始建设及价值升级的同时,深度植入文化属性,实现品牌表达。我们完成品牌服务从前期策略制定,到完整匹配品牌概念的视觉设计、建筑设计、文化开发、营销事件及传播系统完整的品牌链条工作。

crosslab品牌研策中心由中国单元(成都、广州)及法国巴黎艺术设计协会组成,我们拥有来自于不同专业背景的专业策展人、 品牌策略专家、建筑设计师、视觉设计师、程序员、艺术家、作家….我们协同共战,不受认知的局限,打破壁垒的束缚,共同思考,打造品牌。

法国巴黎艺术设计协会成立于法国巴黎,关注欧洲区域设计、时尚、艺术行业,并与各个领域产生文化交流与信息共享,协会以非营利的方式开展欧洲文化创意资源的合作洽谈、联合开发、内容生产,并积极推进欧洲文化创意资源与中国区域品牌开展合作,建立与品牌广泛、优质、多元、安全的合作环境。

The expression of brand is achieved through a deep study and research while the initial construction of brand is being fulfilled and the value of it being upgraded with cultural properties implanted. We aim to accomplish comprehensive branding services from making initial strategic plans to working on a complete concept that matches the brand where a series of work including visual design, architectural design, culture development, marketing events and brand dissemination is conducted.

crosslab Brand Research Center is composed of Chengdu Unit, China and Art Design Association of Paris, France. We have a team coming from a different professional background, which include exhibition planners, brand strategists, architects, visual designers, programmers, artists and writers. We collaborate working hand in hand, not restricted to one way of recognition;  we try to break the shackle s of barriers, and direct our thinking at the common goal for the creation of brand.

crosslab Art Design Association of Paris was founded in Paris with its focus on designing, fashion, and art business in Europe and interacts with different sectors for cultural communication and information sharing. It seeks cooperation for cultural innovative resources of European countries in forms of joint development, product manufacturing in a non-profit manner and actively promotes its cultural innovative resources to collaborate with brands found available in China region in order to create an cooperative environment where fine quality, diversity, and safety are accentuated.

Branding

建立科学的品牌开发理念模型,从品牌策略实现开始、完成基于品牌的视觉表达与空间表达为主的品牌可视化方案,并关注于品牌消费者体验。

Based on a scientific brand model we set up for development, visualized plans are worked out to present how brand strategies are to be implemented, how the visual expression of brand can be realized and how the spatial presentation of brand can be achieved. We are also concerned about band experience of our customers.

我们提供专业的艺术策展计划和艺术服务咨询,与国内外广泛的艺术机构、艺术家、策展人合作,将艺术合作和艺术致力于专项的合作计划,并持续的进行艺术产品开发,艺术衍生品设计,艺术跨界服务、艺术策展服务,持续且专业的艺术家专项合作开发,开展企业艺术合作和品牌产品合作。

We offer a wide range of services that cater for professional art exhibitions and art consultation, and our willingness for cooperation draws to our shore many art institutions, artists, planners for concrete art projects and continuous development of art products, designing of art derivatives, and for crossover art service and art exhibition. In addition, we are committed to engaging enterprises in art cooperation as well as their product branding.

 

用艺术的专业和视角去完成基于品牌链上的需求,理解艺术、了解艺术、认识艺术,更将艺术与商业的融合设计应用于品牌服务,这可以是艺术家跨界、品牌展览的策展研发、艺术的美学表达,我们用艺术plus的观点服务与品牌工作开展的方方面面。

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